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Hello Paisa revolutionalises grocery shopping

International money transfer service, Hello Paisa, has launched a free mobile application that allows the ordering of goods from South Africa and as well as same day collection or free delivery in Zimbabwe.

The data free application, malaicha.com, will relieve Zimbabweans living and working in the neighbouring country from the hustles associated with physical buying and sending of groceries back home.

Hello Paisa’s Executive Head, Sayjil Magan said they have established shops in Zimbabwe so as to guarantee availability of goods and to ensure same day collection or delivery.

“Due to the fact that we want to guarantee availability of product and also assure our user that they are paying the lowest possible prices for the goods, we have sourced these goods ourselves and imported them to Zimbabwe to make sure they are available for collection by the loved one in Zimbabwe”, Magan told South African media recently.

He added that the user can either choose for their relatives in Zimbabwe to collect the goods or opt for a free door step delivery.

“We have realised that we serve young and old and sometimes it may be difficult for a person to make it to our stores due to old age and that’s why we found it necessary to actually deliver the products to their doors and that doesn’t affect the buying price”, Magan said.

Previously, Zimbabweans living in South Africa sent groceries back home through omalayitsha.

Omalayitsha are informal cross border travelers who are in the business of transporting goods and people from and to South Africa.

The 13 to 16 hour journey entails that goods are delivered after 2 or more days.

Hundreds of kilometers between Johannesburg and Bulawayo would at times result in groceries arriving damaged, mixed up, stale or in worst scenarios, lost.Hence, malaicha.com is an initiative set to be a welcome development to the local multitudes with a strong reliance on their relatives working in South Africa.

Magan said, “Part of the major research that we did when launching this product is that we needed to make sure that the informal way of transporting goods that was previously used by the people was more expensive and we had to make sure that we were cheaper.”

The initiative also comes after government last month outlawed the multi-currency system that had allowed the purchasing of goods in foreign currency. Statutory Instrument 142 ended the use of forex for domestic transactions and declared the Zim Dollar as the sole legal tender.

Before the introduction of SI 142, locals had resorted to buying goods using forex evading exorbitant prices charged in bond notes by retailers.

Malaicha.com is an android app found in Google play store.

After downloading one is required to create an account before making purchases.

Goods are priced in South African Rands and purchases can only be made from South Africa.

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